The upcoming pran pratishtha ceremony at the Shri Ram Mandir in Ayodhya on January 22 is not just a religious event but is also expected to have a substantial economic impact, with the Confederation of All India Traders (CAIT) estimating that it could generate business worth ₹1 lakh crore across the country.
Praveen Khandelwal, the National Secretary General of CAIT, emphasized that the ceremony holds great significance for people across various sections of society, leading to increased economic activities associated with the event. According to Khandelwal, the faith and trust of the people are playing a crucial role in fostering the creation of new businesses based on traditional economic systems.
The business revenue projection of ₹1 lakh crore is based on feedback received from trade associations in 30 cities across different states. Trade associations are actively participating in organizing various events and activities in the run-up to the consecration of the Ram temple. Approximately 30,000 different programs, including market processions, Shri Ram Chowki, Shri Ram rallies, Shri Ram Pad Yatra, scooter and car rallies, and Shri Ram assemblies, are being organized across the country.
Traders are making extensive preparations to meet the additional demand generated by the enthusiasm and excitement surrounding the event. Markets are witnessing a surge in demand for items such as Shri Ram flags, banners, caps, t-shirts, and printed kurtas featuring the image of the Ram temple. Moreover, the demand for models of the Ram Mandir has seen a rapid increase, with expectations that over 5 crore models will be sold across the country. Small manufacturing units in various cities are working tirelessly to meet this demand.
The significance of the Ayodhya Ram Mandir event is not limited to economic considerations alone. It represents a momentous occasion for millions of people, and the preparations and celebrations extend beyond business transactions. More than 200 major markets, along with numerous smaller markets in the national capital, are expected to witness vibrant displays of Shri Ram flags and decorations in the coming week.
In addition to economic activities, cultural programs are planned in several markets in Delhi, featuring performances by folk dancers and singers from Vrindavan and Jaipur. This blend of cultural and economic activities highlights the multifaceted impact of the Ayodhya Ram Mandir event on communities across India.
CAIT’s estimate of ₹1 lakh crore in business generated by the ceremony underscores the immense scale and significance of the event. It reflects not only the religious and cultural fervor surrounding the consecration of the Ram temple but also the economic opportunities and activities that such events can stimulate. As people from various regions actively participate in the celebrations, the economic impact is expected to extend across a wide range of sectors.
The anticipation of increased economic activities in connection with religious and cultural events is not unique to the Ayodhya Ram Mandir ceremony. Similar phenomena are observed during various festivals and religious gatherings, where the heightened demand for specific products and services contributes to a temporary economic surge. Businesses catering to religious and cultural sentiments often witness increased sales and engagement during such occasions.
The role of trade associations and local businesses in organizing and participating in the festivities further emphasizes the symbiotic relationship between cultural celebrations and economic activities. By actively preparing for and contributing to the events surrounding the Ayodhya Ram Mandir, these entities play a vital role in channeling the economic benefits to various stakeholders.
The estimated business worth ₹1 lakh crore associated with the pran pratishtha ceremony at the Shri Ram Mandir in Ayodhya underscores the profound impact of cultural and religious events on economic activities. The convergence of religious fervor, cultural celebrations, and economic opportunities creates a unique dynamic that is characteristic of such significant occasions. As the nation eagerly awaits the consecration of the Ram temple, the economic ripple effects are poised to be felt across various sectors, contributing to a momentous and multifaceted event in India’s cultural and economic landscape.