In a heartwarming celebration of friendships, Lay’s has embarked on a social media campaign titled ‘What Lay’s Flavours My Friends Are Made Of’, led by their brand ambassador, Ranbir Kapoor. The essence of this campaign lies in inspiring the audience to express the significance of their friendships and revel in the unique bonds they share, all while connecting them with the delightful flavors offered by Lay’s. The campaign by Ranbir Kapoor aims to evoke cherished memories, laughter, and a sense of camaraderie that is often experienced with close friends.
Saumya Rathor, the Category Lead – Potato Chips at PepsiCo India, expressed her thoughts on the campaign, emphasizing Lay’s belief in the power of friendships and the distinct flavors they bring into our lives. She explained that the campaign’s main goal is to evoke nostalgia, laughter, and the feeling of togetherness that friends often experience when sharing moments together.
The ‘What Lay’s Flavours My Friends Are Made Of’ campaign is designed to add a sprinkle of fun and excitement to the upcoming Friendship’s Day celebrations, inviting everyone to join in the joy of sharing Lay’s flavors with their closest companions.
Throughout the course of the campaign, content creators and influencers will come forward to share their personal anecdotes of friendship, using Lay’s as a symbol to convey the importance of their bonds. These heartwarming stories are expected to resonate with the audience and strengthen the message of cherishing the unique flavors that friendships bring into people’s lives.
As a beloved brand under PepsiCo India, Lay’s has been a part of Indian households since its launch in 1995. The brand offers a diverse range of products with multiple flavors that cater to both local and international tastes, making it a favorite snack choice for many across the country.
With six diverse flavors to choose from, Lay’s has continued to evolve, offering a variety of tastes that appeal to different palates. As the ‘What Lay’s Flavours My Friends Are Made Of’ campaign unfolds, it is expected to spread heartwarming messages of friendship and celebrate the joy and camaraderie shared among friends. This initiative serves as a beautiful reminder of the significance of friendships and the delightful moments they bring to our lives.