Instagram Threads did not “fall down” in the sense of being taken offline or experiencing a major outage. However, the app has been struggling to sustain its large number of new sign ups since its launch on July 6, 2023. It did experience a significant drop in engagement in the weeks following its launch. Sensor Tower, a market analytics firm, reported that traffic to Threads has slumped by 75% since its launch. This is likely due to a number of factors, including:
- There is nothing for news users. They can’t even choose the username or change their name. This is just a migration app from instagram to threads, seems like just a trick of Meta to hold the users from migrating somewhere else.
- Threads app is not very different from other Meta owned other apps, like Instagram and Facebook. Users can’t even understand, what the purpose of the app was. Is it a replacement for Instagram, A way to communicate with close friends or A way to share photos and videos that you didn’t want to post on your main Instagram profile? This makes it difficult for users to see why they should use Threads instead of these other apps.
- The lack of features. Threads is a very basic app. It only offers a few features, such as sending text messages, sharing photos and videos, and making voice calls. The app’s limited features, which were not seen as being as compelling as those of other social media platforms. This makes it difficult for users to stay engaged with the app.
- The app was not well-promoted. Meta has not done a lot of marketing for Threads. This has made it difficult for people to know about the app. Many people didn’t even know it existed.
- Threads was not available to everyone, initially being limited to users in the United States and select other countries.
As a result of these factors, users quickly lost interest in Threads. However, It is still too early to say whether Instagram Threads will be a success or not. The app’s early struggles suggest that it will need to make some changes in order to attract and retain users like username setting option, name change options, Quick Support etc.
Despite these challenges, Meta has continued to invest in Threads and has released a number of updates to the app, including the ability to send disappearing messages, share live videos, and create polls. It remains to be seen whether these changes will be enough to boost engagement and usage of Threads, but Meta is clearly committed to making the app a success.
If you are having trouble with Instagram Threads app, you can try the following troubleshooting tips :
- Check for updates to the app.
- Make sure that you have a strong and stable Internet connection.
- Restart your device. Sometimes, a simple restart can fix problems with apps.
- Log out of Threads and log back in.
- Clear the cache and data for the Threads app.
- Uninstall and reinstall the app. This will often fix problems with apps that are not working properly.
Contact Instagram support : If you have tried all of the above steps and you are still having trouble with Threads app, you can contact Instagram support for help. However, there is very less chance of getting the support or any help, because Facebook, Instagram or meta support is not actually known to be quick or user friendly.